NEW PRODUCT DEVELOPMENT (NPD) & INNOVATION:
Launching new products and businesses
We are serial entrepreneurs with a track record quickly and inexpensively launching new products and businesses in the market
Few companies succeed in the long term if they don’t continually reinvent their offerings.
But product failures are expensive and, unfortunately, common.
Even the largest companies sometimes fall short when bringing new products to market.
The good news is that many of the problems underlying these failures are preventable. The economic attractiveness of new (and existing) products can reveal itself via thorough examination of market, channel and customer behaviours.
Add an understanding of competitors, cost dynamics and capabilities to the mix and you’re looking at untapped opportunities for new product concepts.
Our start-up methodology,
and customer-first lens can help:
Our approach is to bring a customer-centric lens, with a lean, agile, startup methodology to new product development (NPD) processes. We're focused on enabling innovation.
How we help clients:
Understanding customer needs — both met and unmet — through your own product offerings and those of competitors in order to identify new opportunities.
Creating an internal process for seizing new product opportunities.
Assisting in uncovering new product opportunities in existing and new markets.
Developing and testing new product concepts.
Building go-to-market product launch plans.
Identifying ways to commercialise all data collected.
Identifying other ancillary revenue strategies.
Identifying areas where existing products need to be repositioned or rationalised.
Looking for opportunities to reduce development time and costs.
Creating an innovation capability within your organisation.
Launch better products, cost effectively
Benefits of working with us can include:
Reduced costs from fewer product failures
Increased revenues from increased capability of capturing new opportunities
Faster time to market due to a more streamlined innovation and product development process
Recent client case studies: