MARKET ENTRY STRATEGY:
UK Market Entry Strategy Consulting
We help companies enter the UK & EU markets, (and help UK businesses expand abroad).
The Summerhill Group has a track record of successfully helping more than 40 companies enter the UK, European and other global markets.
We work with you to develop a market entry strategy that puts your aims and objectives first, whilst also ensuring these align with your customers in the chosen markets.
UK market research,
visit management & opportunity assessment
In-market support and partnership development (including JVs)
Project management and program delivery.
Our unique approach:
We work collaboratively, with agility, and as an extension of your team.
Each project is different, but we typically follow a process we've developed across our existing clients.
Considering expanding to the UK or other markets? Get in touch for more information:
We work with clients from around the world
We work with clients globally, across tech, consumer goods, professional services, retail, leisure, hospitality and more.
Our clients come from more than 30 countries, including Canada, the USA, China, Israel, Korea, Australia, Saudi Arabia, the United Arab Emirates, Russia, Japan, Turkey, India and Pakistan.
FOR DIRECTORS & BOARDS:
Your business is looking for help identifying and evaluating potential new markets and opportunities.
Your have already decided on the UK as a new market, and need help customising your product / value proposition to the UK market and to suit UK customer expectations.
You are already active in the UK market and are looking for support as you expand, grow, or re-evaluate your approach.
You are a UK business, considering opportunities in new markets like the US, Europe or China and need help evaluating and measuring the best opportunities.
Find the right product /market fit in the UK:
One of the biggest mistakes companies make when entering a new market is to focus too heavily on the legal, HR, administrative and logistical considerations, while overlooking the most critical element of successfully entering a new market:
Does your value proposition and product positioning make sense to the local customer?
The brands that are most successful in entering new markets are the ones that invest in understanding how the market and consumer behaviour is different.
The reality is that in a new market comes a completely different set of competitors, a different set of alternatives already available and different customer needs and economics. It is important to plan for these variables and understand these differences prior to launching in a new market.
A successful track record:
We have helped more than 40 businesses set up in new countries, including the UK and Europe.