1. Ensure the business is positioned to benefit from significant changes in customer behaviour. We expect rising prices will cause a shift in consumer behaviour, the same way we experienced following the 2008 downturn. Customers will once again re-evaluate where they shop, how they shop, what they buy and who they buy it from. In the short-term, most retailers expect to see inflation rise thanks to the lower value of the pound and the increased cost of importing goods. HSB