3 steps strategy & insight teams should take now to help their businesses address Brexit
1. Ensure the business is positioned to benefit from significant changes in customer behaviour. We expect rising prices will cause a shift in consumer behaviour, the same way we experienced following the 2008 downturn. Customers will once again re-evaluate where they shop, how they shop, what they buy and who they buy it from.
In the short-term, most retailers expect to see inflation rise thanks to the lower value of the pound and the increased cost of importing goods. HSB