The Summerhill Group Ltd

Moor Place 

1 Fore Street

London 

EC2Y 5EJ

United Kingdom

0203 468 1239

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© 2019 The Summerhill Group Ltd. Company number: 09993503. The Summerhill Group Limited is registered in England and Wales

The Summerhill Group is a top London consulting firm. We are a market research agency and management consulting company.

INVESTMENT READINESS & BUSINESS PLAN WRITER:

Business Plan Writing & Investment Readiness

We help entrepreneurs & growing businesses get ready to raise money from investors

Recognised as one of the top business plan writers in the UK, we have been trusted by hundreds of entrepreneurs, founders and CEOs to help them raise more than £225m from UK and international investors. Our clients have typically raise £500k - £60m. We help you:

Define & articulate a clear strategy and accessible market.

Build a compelling financial model and investor proposition.

Create a narrative that speaks to investors and showcases your business.

Speak to investors in
a compelling way

We help entrepreneurs and management teams create compelling, concise pitches for investors.  

 

Our most important job is helping you tell investors the story of your brand in a way that maximises your appeal. 

Experience from more than £225m in funding rounds and 200+ clients since 2016

Each of our clients is different, but most are raising a Seed, Series A or Series B round from banks, angel investors, syndicates, crowd funding, VC and private equity. Many of our clients have struggled to raise funding in the past, and work with us to transform their prospects. We understand what investors are looking for.

Examples of investors in our clients include:

A methodology refined over hundreds of business plan + investment readiness projects.

Working with us is designed to be simple, fast and pain-free.

We have developed a process that enables you to focus on running your business, while we check-in at key decision points. We start each project with a workshop session to gather all the information we need in start building your strategy, narrative and business plan.

In 2018, the UK Business Angels Association recognised our contribution to the industry, by shortlisting us for the prestigious Best New Entrant to the Startup Ecosystem award. We are also members of Tech London Advocates and intimately connected to the UKs startup & funding eco-system.

We offer 3 fixed price packages for business plan writing, that vary in scope, depth and price to fit the size of your business and raise.

Our investment readiness &
business plan services:

  • Business Plan Writing

  • Pitch Deck & Teaser Creation

  • Exit Strategy Development

  • Due Diligence Prep / Reviews

  • Strategy / Narrative Workshops

  • Investor Identification & Strategy

We work with ambitious founders, investment professionals and corporate innovators

STARTUPS:

  • You have launched an MVP and have traction in the market, and need a Series A or Series B round.
     

  • You have traction in the UK and need capital to expand into a new country of territory. 
     

  • You have a business model that works and need capital to increase customer acquisition and / or marketing.
     

  • You need help scaling your business and are looking for financing and strategic advice. 

EXISTING BUSINESSES:

  • You have an existing, successful business with a customer base and need capital to grow more quickly.
     

  • Your industry is going through a period of change or consolidation, and you need to increase the pace of growth.
     

  • You want to enter a new market or launch a new product, and need additional capital to finance it.
     

  • You are thinking about exiting the business and want to maximise shareholder value in the medium to long term.

Credible Experience.

We are sector agnostic, but typically work with companies in: tech (FinTech; SaaS, InsureTech; MarTech), hospitality, leisure (restaurants, hotels, property), retail, e-commerce and consumer goods, oil & gas, construction and more. 

Examples include:

Transforming fundraising for a SaaS platform.

BUSINESS PLAN WRITING

Challenge:

  • We were approached by a SaaS platform for investment banks that, despite initial interest from investors, was struggling to close. 

Outcome:

  • We reviewed their pitch material and built a new business plan with a compelling narrative and strong visuals. 

  • The new approach transformed the funding round, which closed significantly oversubscribed. 

Helping a robo-advisor raise debt + equity finance

BUSINESS PLAN WRITING

Challenge:

  • We helped an existing mortgage advisory firm move into the robo-advisory space.

Outcome:

  • We produced their business plan and pitch deck material specifically focusing on growth potential and the existing success of their current business model.

  • They successfully raised a debt/equity round via corporate venturing in 2018.

  • We are currently working with them to build a new business plan as the business enters a growth phase, enabling them to raise even more capital.

Preparing an
e-commerce retailer to scale.

INVESTMENT READINESS

Challenge:

  • We worked with an e-commerce retailer (£1.8m in revenue, 100% YoY growth, no outside funding), build a business case for investment over an 8-12 month period. 

Outcome:

  • We helped them identify and focus on metrics that would appeal to investors.

  • We continued to help perfect their approach as they worked to prepare the business to be able to prove investors funds could be deployed in a way that would generate a strong ROI. 

Designing the business model for a co-working space

BUSINESS PLAN WRITING

Challenge:

  • We worked with the tenant of a large, commercial space who wanted to transform the venue into a multi-story co-working and members space.
     

Outcome:

  • We designed their strategy and developed a revenue model that demonstrated the number of desks and occupancy space that was necessary for the business to be viable. 

  • The business plan and pitch deck was then used with the landlord to allow them to make the change, and with investors to finance it

First UK location for a restaurant franchise.

RESTAURANT BUSINESS PLAN

Challenge:

  • We worked to develop a business plan for the first UK location of a 200+ location restaurant franchise, already active in China, Australia, New Zealand and Canada. 

Outcome:

  • We worked with the team to help them build an investment case, understand costs and staffing structure, then secure visas for staff from the UK government and space from property developers. 

Helping a healthcare practice expand to a bigger location

BUSINESS PLAN WRITING

Challenge:

  • We worked with a successful and growing cosmetic surgery practise, who needed to raise financing to move into larger offices, and hire a bigger team, removing capacity constraints on their growth.
     

Outcome:

  • We reviewed their historical finances, spoke to their team, understood the size and scope of their database, and designed a business plan that clearly demonstrated the size of the opportunity by moving to a new location. 

  • The business plan we produced was use both to convince the landlord of the viability of the business, and to convince the bank to provide financing to enable the move.

How can we help you?

If you have a  project or business challenge you're looking for help solving,
please get in touch with us today on 0203 468 1239, or: